Stoli, Hugh Hefner and Julia Stiles Make a Cocktail to Forget.
July 08, 2010 - 20:48PM
|
Permalink
We have to admit, when we saw the first TV spot for Stoli with The Hef, we weren't that impressed. I mean, we "got it" but the brand of Hef, falls a little flat on us. We know the impact he had on pop culture, and sure, everyone likes boobies. But we didn't really like Stoli's choice of Hef for the spot. That is until we saw the one with Julia Stiles. It's funny how sometimes a slogan doesn't resonate with the intended audience. It's even worse when the audience doesn't even connect the brand nor remember the slogan. That happened to us when we saw the first Stoli spot. But after watching the one with Julia, it made all the sense in the world.
"Would you have a drink with you" was totally lost on us. Perhaps it was because we had our marketing caps on and were thinking "why is an 80 year old man pitching us vodka?" We knew it was THE man Hugh, but still, we missed the connection. The spot with Miss Stiles made us think "What, now an underrated actress is pitching us vodka?" And that's when we realized the point they were trying to make; your life probably isn't that exciting, so you might want to get you and those around you drunk. Right? Wasn't that the point? Anyway, here's the two spots. Enjoy. (the Julia one is our fav)
"Would you have a drink with you" was totally lost on us. Perhaps it was because we had our marketing caps on and were thinking "why is an 80 year old man pitching us vodka?" We knew it was THE man Hugh, but still, we missed the connection. The spot with Miss Stiles made us think "What, now an underrated actress is pitching us vodka?" And that's when we realized the point they were trying to make; your life probably isn't that exciting, so you might want to get you and those around you drunk. Right? Wasn't that the point? Anyway, here's the two spots. Enjoy. (the Julia one is our fav)