The TAO Portfolio
Explore where we've been and where we're going.
TAO Media Group
WHAT IS NEXT.
SO HOT RIGHT NOW // OUR WORK
Ford FLEX Photo Lab
Ford flexes its cool muscle.
GCHD
Video games to a higher level.
Times Square, NY
The epicenter.
American Apparel in SL
A new world for retail.
ABOUT US
What has always defined TAO Agency is innovation through vibrant creativity. Our creativity is developed at a rate that is directly proportionate to the rate of technological progress. This is because the TAO Agency is where the exploratory world of science and technology join the sexy world of advertising.
We’re constantly on the lookout for new technology and science breakthroughs. Check out these examples of how science and technology cross the line into the world of advertising.
Our experimental campaigns and concepts become the blueprints for new media. They will become the measuring stick for future brands. Brands that were not brave enough to be innovative will follow in the shadows of our clients. It is the brands that think as we do, two and three degrees off of center that experience how new technology can create brand loyalty.
Brands that embrace new technology as new communication paths to their customers and create something that is truly ground breaking. It is clients like this that excite us and ultimately it is clients like this that become game-changers in an otherwise stagnant media landscape.
Progress. It is that very term that echoes throughout our work. Which ultimately lifts our clients above their competition. Above the crowded lines of me-too brands. Lifting them to such heights as to see further, achieve more and reach a wider audience of early adopters.
FORD FLEX PHOTO LAB ON THE IPHONE
When Ford Motor Company came to us to help bring the Crossover Vehicle the Flex to the iPhone we immediately jumped at the chance. With the landscape of the iTunes application store become littered with endless choices for consumers, we knew we had to create something that was fun, useful and had replay value.
We worked hand in hand with their branding team to bring the image of the Flex to life within the iPhone. We created a photo-editing suite that also included a touch responsive 360 degree view of the Flex. We also tapped into the iPhone’s GPS to show the consumer where to find the closest dealership. Got an iPhone? Check it out, it’s free. Over 70,000 people have already have.
Download FLEX Photo Lab from iTunes
We worked hand in hand with their branding team to bring the image of the Flex to life within the iPhone. We created a photo-editing suite that also included a touch responsive 360 degree view of the Flex. We also tapped into the iPhone’s GPS to show the consumer where to find the closest dealership. Got an iPhone? Check it out, it’s free. Over 70,000 people have already have.
Download FLEX Photo Lab from iTunes
AMERICAN APPAREL IN SECOND LIFE
We approached American Apparel with the chance to become the first real-life retailer to build a storefront in the virtual world of Second Life. With huge success we made the leap together. Users of Second Life could enter the American Apparel store and purchase clothing for their avatars. Additionally they could purchase clothing in real life and receive 10% off, all within the virtual world.
When we introduced AA to the virtual world there was roughly 150k users of the virtual world. Three months after they opened their virtual doors, there was over a million. Close to one million people signed up every month after that, finally peaking at around 9 million registered users. Not to mention the countless blue-chip brands that followed suit. But when you’re the first one, people seem to remember that.
To find out more and see all the press they received, check out:
American Apparel Second Life Press Center
When we introduced AA to the virtual world there was roughly 150k users of the virtual world. Three months after they opened their virtual doors, there was over a million. Close to one million people signed up every month after that, finally peaking at around 9 million registered users. Not to mention the countless blue-chip brands that followed suit. But when you’re the first one, people seem to remember that.
To find out more and see all the press they received, check out:
American Apparel Second Life Press Center
ANDROID
Android is a software stack for mobile devices that includes an operating system, middleware and key applications. What’s that mean? Your phone will become more rad than you ever imagined. GPS, 3D environments, full suite of multimedia support all backed by Google. It’s the next evolutionary step for mobile phones.
The beautiful thing about Android is it allows for multiple processes to occur simultaneously. What this means is, we can create applications that talk to each other and ultimately work with each other to make the consumer’s life easier and more efficient. While the iPhone is great, it only scratches the surface of what a mobile phone should really be doing. A mobile map application should be working in conjunction with my address book to inform me of what friends, family or colleagues have been to my exact location. And it should tell me what they thought of eateries, stores and other tid-bits of information. This should all happen in micro-blog morsels of information, instantly.
Need more examples? Still confused? Call us and put our brains to the challenge. (Just make sure it’s after 9am so we’ve had our coffee.)
The beautiful thing about Android is it allows for multiple processes to occur simultaneously. What this means is, we can create applications that talk to each other and ultimately work with each other to make the consumer’s life easier and more efficient. While the iPhone is great, it only scratches the surface of what a mobile phone should really be doing. A mobile map application should be working in conjunction with my address book to inform me of what friends, family or colleagues have been to my exact location. And it should tell me what they thought of eateries, stores and other tid-bits of information. This should all happen in micro-blog morsels of information, instantly.
Need more examples? Still confused? Call us and put our brains to the challenge. (Just make sure it’s after 9am so we’ve had our coffee.)
TIMES SQUARE, NY
The most technologically advanced outdoor advertising screen ever created. Oh, did we mention is supports full 1080p HD graphics? It’s a behemoth! Located above the W Hotel, beside the Roxy Deli at the corner of 47th and Broadway, the Spectacolor HD screen does way more than show video. Bluetooth and SMS interaction allow consumers to touch your brand. And we’re proud to announce that coming soon to this location is the first iPhone application that allows for 100% interaction with the screen. This screen also offers the first free Wi-Fi signal in Times Square (located below the screen is the first place to sit in T.S. too).
Times Square not your cup of tea? We can also place you up and down sexy Las Vegas Strip. Starting at 3200 LVB we can place you in THE largest mall in Vegas: Fashion Show. Playing host to 37 million consumers from 50 states and over 100 countries, per year, Fashion Show is the most dramatic landscape with the most advanced, fully equipped location for your client. Call to find out more about The Cloud Plaza, the most accessible, technologically advanced outdoor venue on the strip!
Don’t be shy. Call us with your most outrageous idea for an outdoor campaign. Chances are, we can do it.
Times Square not your cup of tea? We can also place you up and down sexy Las Vegas Strip. Starting at 3200 LVB we can place you in THE largest mall in Vegas: Fashion Show. Playing host to 37 million consumers from 50 states and over 100 countries, per year, Fashion Show is the most dramatic landscape with the most advanced, fully equipped location for your client. Call to find out more about The Cloud Plaza, the most accessible, technologically advanced outdoor venue on the strip!
Don’t be shy. Call us with your most outrageous idea for an outdoor campaign. Chances are, we can do it.
GCHD | GameCinemaHD
When we took on GCHD as a client we knew we had an up-hill battle. How do you take the pigeonholed industry of Video Game News, and make it sexy and cool? We completely over-hauled their website, placed their web video series on the largest HD screen in Times Square and we’re currently building them an iPhone application. We completely reinvented their brand. We shortened their name, designed them a logo and a whole new image. We did more than build a website. We gave them an identity. We made them a brand.
Coming soon to the GCHD family is their very own iPhone application, which will be found within iTunes at no cost to the consumer. The application will allow gamers to read reviews about video games, watch video game trailers and look at full resolution photos so they can make the best purchasing decision, as consumers at point-of-sale. We also built the world’s first iPhone Enhanced Rich Media Ad Network into this application. Imagine an ad that once touched, comes to life on the screen, becomes fully interactive and gives incentives to the consumer.
So if you see someone standing in front of the video game section at your local store, and he/she is watching game trailers on their iPhone: Yeah, we did that.
GCHD | GameCinemaHD
Coming soon to the GCHD family is their very own iPhone application, which will be found within iTunes at no cost to the consumer. The application will allow gamers to read reviews about video games, watch video game trailers and look at full resolution photos so they can make the best purchasing decision, as consumers at point-of-sale. We also built the world’s first iPhone Enhanced Rich Media Ad Network into this application. Imagine an ad that once touched, comes to life on the screen, becomes fully interactive and gives incentives to the consumer.
So if you see someone standing in front of the video game section at your local store, and he/she is watching game trailers on their iPhone: Yeah, we did that.
GCHD | GameCinemaHD
OUR ABILITIES
Here is a list of our core capabilities. We are constantly discovering new technologies, development methods, and expanding our knowledge base - so be sure to sign up for email updates to stay in tune with how we can support your business goals with our latest work.
Creative: TAO is a full creative shop, handling every aspect of branding. If your brand needs to revamp its image to become more cool, modern or simply relevant, give us a call. Logos, branding mission/image, consumer perception, print campaigns, OOH creation and implementation (especially in Times Square and Las Vegas), brand look books and video production, we can do it all.
Website Development: We can build in any website in any programming environment ever made. Flash, HTML 5, CSS 3, Javascript, AJAX, Ruby, PHP, JQuery, etc. We can build functionality on a preexisting site or we can develop full sites, community sites and Microsites, we can build them all.
Online Advertising Experiences: Rich Media Ads, Flash Take-Overs, Interactive Banners, Online Video Production and CG Animation.
Mobile Development: We can build mobile applications, mobile websites, and mobile interactive ads for the following platforms: iPhone, Android, Blackberry and Palm.
Augmented Reality: A young science that is very promising for our clients. We can program this to run on any website and we were selected to beta-test this technology on the iPhone. Watch our AR Tech Demo Reel to learn more.
Experimental advertising: ARG Gaming, RFID technologies, IR head tracking and other IR technologies, Mobile to OOH advertising, In-Game Advertising, Meta-Narrative Advertising, Cube Satellite Payload Capabilities for brands and other experimental concepts that are currently being explored.
OUR NUMBER
Give us a call anytime to discuss the future of advertising and how your brand or client can be a part of it. For a good time call… 859.381.9976
TAO Agency - 859.381.9976