When we took on GCHD as a client we knew we had an up-hill battle. How do you take the pigeonholed industry of Video Game News, and make it sexy and cool? We completely over-hauled their website, placed their web video series on the largest HD screen in Times Square and we’re currently building them an iPhone application. We completely reinvented their brand. We shortened their name, designed them a logo and a whole new image. We did more than build a website. We gave them an identity. We made them a brand.
Coming soon to the GCHD family is their very own iPhone application, which will be found within iTunes at no cost to the consumer. The application will allow gamers to read reviews about video games, watch video game trailers and look at full resolution photos so they can make the best purchasing decision, as consumers at point-of-sale. We also built the world’s first iPhone Enhanced Rich Media Ad Network into this application. Imagine an ad that once touched, comes to life on the screen, becomes fully interactive and gives incentives to the consumer.
So if you see someone standing in front of the video game section at your local store, and he/she is watching game trailers on their iPhone: Yeah, we did that.
GCHD | GameCinemaHD